See the capabilities behind your commercial performance.
Your commercial performance is produced by a system of capabilities. The Scan gives you a first view of how that system is working — and where it may be constrained.
Performance is the outcome. Capability is the cause.
Start the free ScanThe Scan reads what you can describe. It is an indicative self-assessment of apparent capability, not an evidence-validated organizational diagnosis.
What the Scan reads
The Scan uses the same capability architecture as the paid Diagnostic — seven domains and 34 capabilities. It is not a questionnaire with a fixed length: it opens on the capabilities that carry each domain, then widens based on what you describe.
Do we genuinely understand the market we are trying to win in?
Have we made the commercial choices, and can we hold them?
Is the commercial system designed, or has it accumulated?
Do we create demand, or do we wait for it?
Do opportunities convert by design, or by individual effort?
Do customers actually realize the value we promised?
Does the commercial system manage and improve itself?
Where the Scan sits
- 01DiscoverCommercial Capability ScanFree
- 02DiagnoseCommercial Capability DiagnosticPaid
- 03DesignCommercial Capability BlueprintPaid
- 04BuildCapability BuildingPaid
- 05EvolveCapability PartnershipPaid
What the Scan does not do
- It does not validate anything against evidence, documents or a second perspective.
- It does not produce a maturity score or an index.
- It does not produce a build sequence, build modes or operating mechanisms.
- It does not replace a diagnosis. It tells you whether one is warranted.