Pricing Architecture

Price rises with value and accountability — not with hours.

Each product carries a distinct commercial basis: a fixed outcome fee for the decision, a fixed scope fee for the design, a program fee for capability transfer, a mandate fee for outcome ownership, and a recurring fee for continuous evolution.

(02) What Each Price Covers

Commercial Capability Diagnostic

CHF 4,500
Entry / decision · Fixed outcome fee
Product detail →
  • CHF 4,500
    Commercial Capability Diagnostic

    Digital assessment plus executive review, returning the full diagnosis.

  • —CCMM assessment across the seven domains and thirty-four capabilities
  • —Strategic and business context
  • —Evidence collection
  • —Executive review session
  • —Capability profile: current versus required maturity
  • —Commercial system condition
  • —Primary constraints
  • —Dependency analysis
  • —Build sequence: NOW, NEXT, THEN, LATER
  • —Executive report

Commercial Capability Blueprint

CHF 12,500
Strategic design · Fixed scope fee
Product detail →
  • CHF 12,500
    Standard Blueprint

    Single business, one commercial system.

  • CHF 20,000–30,000+
    Complex Blueprint

    Multi-business, multi-market or private-equity portfolio situations.

  • —Primary capability constraints
  • —Required maturity targets
  • —Dependency sequence
  • —Operating-model implications
  • —People, process, technology and AI implications
  • —Governance and KPI implications
  • —90 / 180 / 365-day roadmap
  • —Capability ownership and transfer plan

Commercial Capability Build

from CHF 35,000
Capability transfer · Program fee
Product detail →
  • CHF 35,000–50,000
    Foundation Build

    One major capability.

  • CHF 60,000–100,000
    Transformation Build

    Multiple interdependent capabilities.

  • CHF 100,000–200,000+
    Commercial Transformation

    Major redesign of the commercial operating system.

  • —Understand → Design → Build → Lead → Enable → Prove
  • —Named internal ownership for every mechanism built
  • —Explicit exit criteria, defined before the program starts
  • —Evidence that the organization can operate the capability without us

Operating Partner Capability Leadership

from CHF 8,500 / month
Executive ownership · Mandate fee
Product detail →
  • from CHF 8,500 / month
    Operating Partner
  • CHF 12,500–18,000 / month
    Senior / CRO-level Operating Partner
  • CHF 18,000–25,000+ / month
    Complex transformation mandate
  • —Priced by mandate, complexity and accountability — not by hours or days
  • —Ownership of a defined commercial outcome while capability is built
  • —Transfer and exit criteria agreed at the start

Commercial Capability Partnership

from CHF 5,000 / month
Continuous evolution · Recurring partnership fee
Product detail →
  • CHF 5,000 / month
    Capability Partnership

    Ongoing capability monitoring, executive reviews, prioritization and targeted evolution.

  • CHF 8,500 / month
    Strategic Capability Partnership

    More active Operating Partner involvement plus capability builds.

  • CHF 12,500+ / month
    Executive Capability Partnership

    High-touch executive partnership with continuous capability evolution.

  • —Assess → Sense → Prioritize → Build → Measure → Evolve

CCMM Intelligence Platform

Enterprise / design partner
Commercial intelligence · Subscription
Product detail →
  • By arrangement
    Design partner engagement

    The platform sits later in the roadmap. It is not publicly priced.

(03) The Commercial Ladder

Not every client progresses linearly.

  1. 01Commercial Capability DiagnosticCHF 4,500
  2. 02Commercial Capability BlueprintCHF 12,500
  3. 03Commercial Capability BuildCHF 35k–200k+
  4. 04Operating Partner Capability LeadershipCHF 8.5k–25k+/mo
  5. 05Commercial Capability PartnershipCHF 5k–12.5k+/mo

A Diagnostic can lead to a Blueprint or straight into a Build. Multiple interdependent constraints point to a Blueprint. A leadership gap justifies an Operating Partner mandate. Continuous evolution justifies a Partnership. Repeated or portfolio use is what eventually justifies the platform.

(04) The Pricing Principle
  • Diagnostic
    A decision.
  • Blueprint
    A design.
  • Build
    Capability transfer.
  • Leadership
    Outcome ownership.
  • Partnership
    Continuous evolution.

Delivery mechanisms — executive leadership, consulting, coaching, AI, technology and specialists — are not the products, and they are not what you pay for. These are the working public prices; complex, multi-business and portfolio engagements remain proposal-based.

Request a proposal →
Performance is the outcome. Capability is the cause.

What capability is holding back your growth?

Your business problem may appear to be revenue, sales, margin, retention or growth. The root constraint may be somewhere else. Find out what capability your organization needs to build next.