Our clients aren't companies that need sales. They are organizations that need to build commercial capability.
That distinction reshapes who we work with. We serve organizations where commercial capability—not sales execution—has become the limiting factor to sustainable growth.
Segmentation by commercial stage, not industry vertical.
- 01Core MarketGrowth Companies
Who: Founder-led and CEO-led businesses, CHF 20M–100M revenue.
Primary buyer: CEO / Founder
Core outcome: Build the commercial capabilities required to scale sustainably beyond the founder.
- 02Value CreationInvestor-Backed Companies
Who: Private equity portfolio companies and family office investments.
Primary buyer: Operating Partner, Investment Team, Portfolio CEO
Core outcome: Accelerate value creation by strengthening the commercial operating capabilities across the hold period.
- 03Executive PartnerCommercial Leadership
Who: CCOs, CROs, Sales Directors, Marketing and Revenue Leaders.
Primary buyer: Commercial executive
Core outcome: Design, build, and embed a high-performing commercial operating system inside the function.
Companies buy capability when something changes.
These are the moments when commercial capability moves from a background concern to a strategic priority.
- 01Growth has stalled.
- 02Sales team doubled — nothing scales anymore.
- 03Founder can't run sales anymore.
- 04Preparing for investment.
- 05Preparing for acquisition or exit.
- 06International expansion.
- 07New CEO joins.
- 08Commercial leadership resigned.
- 09Marketing generates leads; sales can't convert.
- 10Revenue is becoming unpredictable.
If you recognize your company here, we should talk.
- Revenue between CHF 20M and 100M is the sweet spot.
- Ambitious growth plans and an existing sales and marketing function.
- The founder or CEO is still heavily involved in commercial decisions.
- Revenue is becoming less predictable.
- You want professionalization, not a quick sales fix.
Lifestyle businesses · Small agencies · Solopreneurs · Companies without a sales function.
Consultative cycles. Complex buying. Margins that matter.
We prioritize industries where commercial complexity is structural—multiple stakeholders, long cycles, and margins that reward operating discipline.
Industrial products, engineering, automation, equipment, industrial services.
B2B SaaS, software, cloud, IT services, cyber security, AI companies.
Consulting, engineering firms, financial services, legal, business services.
Medical technology, healthcare services, digital health, healthcare technology.
Freight, transportation, warehousing, supply-chain technology.
Construction firms, engineering, building technology, infrastructure.
Renewables, energy services, utilities, industrial energy.
HR services, facility services, outsourcing, managed services.
Possible, but not where we start.
A sequenced geographic expansion.
- Wave 1Switzerland · Germany · Austria
- Wave 2Netherlands · Belgium · Nordics
- Wave 3United Kingdom · Ireland
- Wave 4United States · Canada
One sponsor. One decision. One operating system.
PLEIADZ is typically engaged by CEOs, founders, CCOs, commercial leaders, and PE operating partners who need to build capability across the commercial function.
Primary buyer: CEO / Founder
Primary buyer: Operating Partner, Investment Team, Portfolio CEO
Primary buyer: Commercial executive
Start with the free CCMM diagnostic.
A short, adaptive executive read across the seven domains of the CCMM. The free Commercial Capability Scan is the clearest way to see which capability has become the constraint on growth.
Start the free Scan →What capability is holding back your growth?
Your business problem may appear to be revenue, sales, margin, retention or growth. The root constraint may be somewhere else. Find out what capability your organization needs to build next.